The event will showcase alcohol policy making best practices from countries and provide a platform for discussion, and experience sharing. What drives alcohol policy progress and how can those lessons be more widely shared?

The event will take stock of key challenges in developing and implementing evidence-based and ambitious alcohol policy solutions. What are the main challenges and how can those challenges be overcome?

The WHO Global Alcohol Action Plan clearly defines what alcohol industry entities should refrain from doing. Nevertheless alcohol industry marketing exposes and targets children and youth, while alcohol industry interference blocks progress towards the targets of the SDGs and the Global Alcohol Action Plan.

The event will outline the role of communities and civil society in helping advance evidence-based alcohol policy making at all levels.

The event will provide novel and compelling insights into the benefits of alcohol policy action across the SDGs and especially for NCDs prevention and mental health promotion. It will chart the benefits of cross-border and international collaboration among member states. And it will pave the way towards 2030 and beyond – for a new decade of action where alcohol policy becomes the priority it should be.

With these elements, this high-level event will make the connection clear between lack of alcohol policy progress despite existing frameworks and commitments and chart the way forward for 2025 to be a turning point for alcohol policy.