Each September, people unite from all corners of the world to raise awareness and to challenge the stigma that persists around Alzheimer’s disease and all types of dementia. The campaign theme for World Alzheimer’s Month 2023 is ‘Never too early never too late’.

The ‘Never too early, never too late‘ campaign aims to underscore the pivotal role of identifying risk factors and adopting proactive risk reduction measures to delay, and potentially even prevent, the onset of dementia. This includes ongoing risk reduction strategies for individuals who have already received a diagnosis.

There is growing awareness that Alzheimer’s disease and other dementias can start many years prior to symptoms, likewise awareness of the lifelong brain health interventions and choices that can be made. With the global number of people living with dementia expected to triple by 2050, there has never been a more urgent need to understand and respond to the risk factors associated with this condition.

Find your local association through Alzheimer's Disease International's website to learn more about events being organised near you. Alternatively, please share the campaign hashtags #NeverTooEarly #NeverTooLate #ReduceRiskNow and #WorldAlzMonth on social media.