Building on two years of coordinated mobilisation, the Global Week for Action on NCDs 2024–2025 Impact Report shows a movement operating at its strongest, with record reach, powerful storytelling, and deepened political engagement across every region. Together, our community has demonstrated what leadership looks like and why the world cannot wait to act.

Throughout the campaign cycle, millions of people, hundreds of organisations, national alliances, and people living with NCDs came together to call on governments to lead with courage, urgency, and accountability ahead of the 2025 UN High-Level Meeting on NCDs and Mental Health (HLM4).

The impact showcased in this report makes one thing clear: when we unite under a shared purpose, action follows.

“We are proud of how far we’ve come and energised by what lies ahead. The Time to Lead campaign has marked an extraordinary two years for our movement.... As this report shows, the Global Week for Action continues to grow in scale and influence, reaching millions and strengthening collaboration across sectors.

 – Katie Dain, CEO, NCD Alliance

Time to Lead: Highlights from the report

A campaign powered by people

Over 500 events and activities were tracked across two years, reflecting a vibrant global movement. From virtual and in-person events to new publications, case studies, and advocacy actions.

At the heart of this are NCDA members and supporters. Over two years, they’ve amplified key messages, shared resources and helped drive advocacy at every level, generating over 500 campaign engagements and contributing to more than 60 news and blog feature spotlights.

The Call to Lead: one shared demand

Endorsed by more than 600 organisations and 1,500 individuals from 120 countries, The Call to Lead united the movement behind clear expectations for action and reached over 3 million people globally. It was symbolically presented during the UN Multistakeholder Hearing on NCDs and Mental Health in May.

Government champions lead the way

Eleven governments publicly supported the Global Week for Action on NCDs, reinforcing The Call to Lead ahead of HLM4: Barbados, Indonesia, Japan, Luxembourg, Malawi, the Maldives, Norway, Spain, St Kitts and Nevis, Thailand, and Uruguay.

Making advocacy human through storytelling

Through our micro documentaries, podcasts and leadership dialogues, the campaign captured authentic experiences of leadership and resilience, giving visibility to people and communities behind the statistics.

• The microdocumentaries reached more than 160,000 views, with teaser clips viewed over 510,000 times.
• Leadership Dialogues brought together advocates, experts, NCD Champions and ambassadors from more than 20 countries.
• NCDA’s video assets totalled almost 1.4 million views and more than 480,000 minutes watched.

Digital and media impact at scale

Across digital platforms, the campaign broke new ground, driving record levels of reach and interaction.

• 74,886 users and 129,655 sessions
• 81,607 total interactions on social media
• 16,112,106 total reach for campaign hashtags

The Time to Lead campaign achieved exceptional media visibility, with coverage in The Guardian, NPR, The New York Times, The Lancet, BMJ and Devex. All earned, with no paid placements.

Advocacy that shifts the dial

Throughout the Political Declaration process, NCDA drove effective and fast-moving advocacy efforts, including eight rounds of analysis, direct engagement with 48 Member States, and webinars that brough in advocates from across the world.

That groundwork paid off in New York at UNGA80 and HLM4. Across 34 speaking engagements and eight major events, NCDA rallied governments, supporters, members, advocates and people living with NCDs around a unified demand for bold leadership.

These coordinated efforts show how advocacy and campaigning reinforce one another mobilising voices, shaping policy and laying the groundwork for accountability.

Impact across countries and regions

The report also highlighted significant national examples of leadership and advocacy impact, including:

• Bangladesh uniting 35 ministries behind a new joint Declaration on integrated NCD prevention and control.
• Ghana removing the limit on the National Health Insurance Levy, marking a pivotal step toward sustainable financing for NCD care.
• New collaboration with Oman following HLM4 engagement, including plans to launch a new National NCD Plan in 2026

From leadership to accountability

The 2024–2025 Impact Report captures the strength and determination of a global movement working in unison.

With leadership firmly on the agenda, the focus now turns to accountability and to ensuring that the voices, stories and demands of our community continue to drive real, lasting change.