The Campaign Fuel Awards began in 2019 and recognizes national and regional member alliances for inspirational activities that leverage the momentum of the Global Week for Action on NCDs to activate communities, demand action and push for progress in their local contexts.  

Each year, 10 alliances are selected as winners. The 2021 winners are from Asia, Africa, and the Americas, representing the diversity of campaign action, innovation and context. Here is an overview of their activities, all focused on the Global Week for Action on NCDs campaign theme of community engagement!

Bangladesh NCD Forum: Activities included a webinar for journalists, a youth workshop, a webinar where people living with NCDs discussed calls to action relating to their experiences during the pandemic, and an advocacy event for the Global Charter on Meaningful Involvement of People Living with NCDs. A position statement on community engagement was shared with the Bangladesh Parliament.
 
Cameroon Civil Society NCD Alliance: The Cameroon Civil Society NCD Alliance focused on mobilising community and civil society to drive advocacy on NCDs. Their activities included a football match between older adults and people living with NCDs, which culminated in large-scale awareness-raising and health screening, as well as a social media campaign and plenty of press coverage on TV and radio.
 
Healthy Latin America Coalition: They used social media to highlight messages of people living with NCDs during the pandemic, and held a webinar ahead of the Directing Council Meeting of PAHO on giving priority to NCDs, strengthening the voice of people living with NCDs, and connecting NCDs to Universal Health Coverage. They also delivered two statements during the meeting.
 
Ghana NCD Alliance: The campaign focused on reaching communities where they are, as with the yam festival, while also leveraging traditional and social media. Activities include awareness-raising at the yam festival, a statement shared with the government and media, and a breast cancer community forum.
 
Healthy Caribbean Coalition: The campaign leveraged social media to spread the message of community engagement and advocacy towards policymakers using messages from youth and people living with NCDs. Activities included a Twitter chat, digital tools for sharing messages, media engagement and a dedicated blog post.
 
Healthy India Alliance: Ahead of the WHO SEARO Regional Committee meeting, they disseminated the Global Charter on Meaningful Involvement of People Living with NCDs, shared a video by NCD champions focused on community engagement and NCD prevention and control, hosted a mental health dialogue, and organised a cancer screening.
 
NCD Alliance Kenya: The alliance focused on the involvement of people living with NCDs, scheduling interviews with them on radio and television, releasing a press statement on the NCD response drafted by them, and implementing a social media campaign. They also hosted a webinar on meaningful involvement, and organised a teen health run.
 
Tanzania NCDA: Activities focused on advocating for the rights of people living with NCDs including mental health conditions, with a group discussion led by five people living with mental health conditions, a social media campaign on mental health, media outreach, and a sensitisation session on NCDs and social justice with members of the parliament.
 
Togo MNT Coalition: Activities included capacity development on communication techniques and advocacy organised with people living with NCDs, a press conference on the Global Charter for the Meaningful Involvement of People Living with NCDs, and a social media campaign and digital activation.
 
Alianza ENT Uruguay: The campaign raised general awareness and provided capacity development in communities with workshops, television interviews and media engagement, and a digital campaign.