Industries that profit from health-harming products—like tobacco, alcohol, and ultra-processed food—have a long history of interfering with public health efforts. Their goal? To weaken, delay, or prevent the development of cost-effective policies that reduce noncommunicable diseases (NCDs), all to protect their profits.

As we approach the Fourth High-Level Meeting on NCDs (HLM4), we’re seeing these tactics once again. Industry actors are:

• Approaching policymakers in New York and national capitals
• Questioning well-established scientific evidence
• Spreading myths and misconceptions to derail strong NCD commitments

Bust the Myths. Protect Public Health.

To counter these tactics, we’ve created a Myth Buster: A practical tool to help you respond to misinformation and defend strong, evidence-based NCD policies.

What’s inside?

• The most common industry myths about NCD policy
• Clear, evidence-based rebuttals
• Messaging tips for policymakers, advocates, and civil society

Share It. Use It. Act On It.

Industry interference thrives in silence. Share the Myth Buster widely and use it in your advocacy, policymaking, and public engagement efforts.

Help push for bold, life-saving action at HLM4. Together, we can put public health before profit.